We intend The Swan to be an inclusive and relevant musical organisation, accessible, welcoming and truly representative of the population of the UK, offering equality of opportunity to our current and potential audiences and workforce.
We will become a more vibrant, innovative, creative and higher-quality musical organisation because we will draw on a diverse pool of performers, composers and repertoire and will be adept at nurturing and developing diverse talent from all parts of the community in which we live.
We will appeal to the widest possible range of audience, seeking, listening to, and acting upon their feedback. We will reach out to those places and communities with the least access to publicly funded culture.
We will continually improve the diversity of our leadership, management, advisers and workforce to become as well-run and dynamic an organisation as we can be.